Bracing against the wind  

Monday, July 23, 2012

Evolution of "ad words"

Dear Google,

Adwords need an evolutionary shift toward product-and-page advertising. I sell products and services: therefore I want to list my products and services, NOT list "ads". The idea of listing "ads" via "keywords" is arcane and does not provide a satisfying user experience.

I want the price of a click to be based on the likelihood of a sale, and I want you to calculate that for me, not ask me to do it and constantly log in and adjust bids.

There needs to be some democratization or rotation of ads to lower-bidding users, or else you can't build your base, which is important for the long term development of Google.

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